Fear is a bad counsellor

[ primary audience: behavior change intervention developers ]

Threatening communication is a popular behavior change method used tobacco packaging, to promote seatbelt use and discourage substance use. However, much research also suggests that it is not the best weapon of choice when the goal is to really change behavior, or even when the goal is to raise awareness or educate people.

How is that paradox possible? This blog post will answer that question.

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